Five key facts to help your new year resolution to have a successful property sale!

1. Time is the enemy of price. If you're struggling - the more time your property is on the market the less it's worth in the eyes of buyers, if you're starting afresh take advice on pricing first.
2. It's your last chance to sell to Overseas investors, who are looking to pick up UK properties before an additional 2% stamp duty surcharge for non-UK buyers is introduced April 2021.
3. Buyers who were previously uncertain in run-up to the new lockdown in England have now jumped back into action.
4. Interest rates are still historically low.'That means that buyers can find a great deal on their mortgage today - one that may not be available later in 2021.
5. Demand is currently outstripping supply due to the combination of: lockdown and the good news of a Covid-19 vaccine. The UK property market should expect a promising start in 2021.

Learn from the Property pros

So, whether you've been on the market and have so far failed, or are just about to put a property for sale, the same recommendations apply; these are:

Exposure

Passive Marketing Vs. Proactive Marketing. 'Passive is posting on portals such as Rightmove and Zoopla and sitting back whilst buyers to find you. Whereas if you proactively go out and find buyers you will get better results.

Approach

Relocation and Buyer Agents who may have the perfect buyer on their books already. Contact neighbours: statistically 50% of all sales are from buyers who are local to you! Write to them! Distributing good old fashioned hand written letters within a 1/4-mile radius is our recommendation.

Social Media

It can influence General Elections, the same is true for attracting local buyers! Sometimes even from people casually browsing who previously didn't even think they wanted to move.

Pricing strategy

List as high as possible: listing above'comparable suggest your home is worth more. Listing at market price will lead to just that. Only list below market price if you need to create an auction Frenzy. Whichever you choose will depend on your needs. Do all you can to have the deciding choice in this.

Presentation, presentation, presentation!

'Gain an understanding of who your buyer is, then see things through their eyes! Professional photographs really make the viewer feel like they're almost inside a home, leading to them progressing to an actual viewing.'

Styling is also vital. At this time of year make sure everything looks warm, from the lighting of rooms, adding features like accent cushions and table lights helps, symmetry is always pleasing to the eye too, clean and declutter (removing items of furniture if need be). Look at some interior design magazines for inspiration.

Copywriting

Great images can only do so much, what really helps clinch the deal are the descriptions of what it is like to live in your home, this adds some real intimacy to your potential buyers experience the ambience of your home, making them feel they are already there.

One final tip

So if you're about to start selling, or even if your property has been on the market for a little longer than you'd like, we'd love to get you moving. Just call us on 07468 866 205 or drop us a line at danny@mycitynest.com and we'll help find the right home.